How to use LINKEDIN for Personal Branding

One of the biggest myths about LinkedIn is that it's members are only stiff-shirted job seekers, recruiters and company looking for talent.
While all three of these categories are represented by all the people who use LinkedIn. In fact, menu are turning LinkedIn as a brand tool both for their personal and professional brand.
There are a total of 3 ways to have a personal brand on LinkedIn and be different from others.

1) Rich-Content features

One of LinkedIn’s key initiatives over the past several years has been the development of features that allow executives and brands to publish a variety of content in a more effective way.
As a result, you now have the ability to share content in short-form status update as well as long-form, native blog posts and you can now publish video content directly on the site as well. This will add a dynamic dimension on your company's page.

2) Focus on personal brands & influencers

Looking at Gary Vee, it’s clear that LinkedIn, while still useful for job seekers, has also been embraced by executives and companies who want to build brand reputation and subject matter expertise.
The platform looks at your profile then suggests other members who may benefit from your knowledge/experience, and it’s up to you to start the conversations.
While more private, with Career Advice you can still expand your audience, build your personal brand, and establish subject matter expertise. Plus, you’ll be creating more one-on-one connections that could benefit you in the future.

3) Improved engagement & communication

In this vein, LinkedIn has improved its messaging feature, offering you a more human opportunity to communicate directly with your prospects and customers.
With LinkedIn’s new direct messaging, you can see when someone is on the platform and talk to them in real time.
This creates the opportunity for a live chat, or instant messaging, mimicking the experience of an in-person conversation more realistically.
LinkedIn also provides a forum for discussion and engagement via LinkedIn Groups and LinkedIn Company Pages.

I hope you may have got the knowledge on personal branding on each and every social media platform as we drop down a curtain on this series.

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