B2B Business Through Social Platform

HOW TO USE LINKEDIN COMPANY PAGES FOR B2B MARKETING

In the past year LinkedIn has expanded their company pages with several great B2B Marketing features.  If you have not actively managed your profile to help connect with and convert more customers 2011 might be the time to start!

Getting found and quickly telling your story when customers search for you has become a key part of  B2B marketing plans.  Because LinkedIn profiles have great SEO they often deliver first page results.  And since three quarters of B2B purchasers are now using social media as part of the buying process (source: ITSMA) you should expect that they will look at your profile as part of the process.

Make sure that your employee profiles and company profiles are telling your story and supporting your value proposition.

Source : http://www.brainrider.com/better-b2b-marketing/how-to-use-linkedin-company-pages-for-b2b-marketing/